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Bling, Bling

In Fun Items

By system on Thursday, 07 June 2012

In a never ending quest to offer something different that stands out even further, car companies turn on the Bling.

To celebrate the awarding of the 65th Palme d’Or (Golden Palm), at the Cannes International Film Festival, Mercedes-Benz and Mercedes-AMG provided a fleet of shuttle vehicles in gold – ok so it was not a full gold plate but more like a gold vinyl wrap, however they still stood out.

Mercedes-Benz and its performance-brand AMG created a unique automotive experience and a very special star also shined at the legendary Cinema Against AIDS Gala: a gold Mercedes-Benz SL65 AMG “45th Anniversary”. The iconic SL sports car celebrates its 60th birthday this year, while the AMG performance brand turns 45. Mercedes-Benz is co-sponsor of this top-class gala, which is one of the most prestigious events held during the film festival. The Gold ‘shuttle’ vehicles provided by Mercedes-Benz ensured attendees made a spectacular entrance when they arrived on the red carpet. Maybe they are testing the new colour for an upcoming ‘special edition’.

Meanwhile the award for the most Car Bling goes to Gemballa. This high pedigree German Porsche tuning house is now offering to coat you car in Diamonds.

They have developed a process that involves grinding the rare gemstone down into tiny pieces so they are small enough to be applied as paint. It’s a modification so extravagant it’s only previously been seen in the dreams of the Pimp My Ride team, but the best they could do was gold-plate a car.

There is nothing synthetic about these diamonds, “Our complex process uses genuine diamonds as its key ingredient — not metal pigments, glass fragments, or crystals,” explained Gemballa CEO Andreas Schwarz.

With carbon fibre becoming so popular in car materials these days, Gemballa also says that diamonds, which are a form of carbon, are the perfect complement to your premium ride.

This isn’t just a one-off publicity stunt either. Gemballa is inviting the public (by that they mean the Gina Rineharts of the world) to have the paint applied to any car they like. And not just on the exterior, the diamond paint is completely compatible with interiors as well, although at this stage no pricing has revealed.

Will we start measuring cars in carats soon as well as horse power???